Thursday, October 23, 2008

Where Did the Public Get the Idea that McCain is Running A Negative Campaign?

You guessed it! Obama's allies in the media have planted and watered that seed for months!

Obama has spent more money on negative ads than ALL of the ads run by John McCain. And yet the public is under the perception that McCain has run a negative campaign. General Colin Powell echoed that sentiment when he endorsed McCain.

So where did Powell and others get this idea?


Winning the Media Campaign
How the Press Reported the 2008 General Election
The Project for Excellence in Journalism
October 22, 2008

The media coverage of the race for president has not so much cast Barack Obama in a favorable light as it has portrayed John McCain in a substantially negative one, according to a new study of the media since the two national political conventions ended.

Press treatment of Obama has been somewhat more positive than negative, but not markedly so.

But coverage of McCain has been heavily unfavorable—and has become more so over time. In the six weeks following the conventions through the final debate, unfavorable stories about McCain outweighed favorable ones by a factor of more than three to one—the most unfavorable of all four candidates—according to the study by the Pew Research Center’s Project for Excellence in Journalism.

For Obama during this period, just over a third of the stories were clearly positive in tone (36%), while a similar number (35%) were neutral or mixed. A smaller number (29%) were negative.

For McCain, by comparison, nearly six in ten of the stories studied were decidedly negative in nature (57%), while fewer than two in ten (14%) were positive.
Is it any wonder that the "news" media won't cover Obama's longstanding ties to the terrorist William Ayers or discuss how Obama's long associations with such people as Ayers, Rev. Wright or Fr. Michael Pfleger have shaped his views and would effect how he would act as President?

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