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The president's problem isn't that he is too visible; it's the lack of content in what he says when he keeps showing up on the tube. Obama can seem a mite too impressed with his own aura, as if his presence on the stage is the Answer. There is, at times, a self-referential (even self-reverential) tone in his big speeches. They are heavily salted with the words "I" and "my." (He used the former 11 times in the first few paragraphs of his address to the U.N. last week.) Obama is a historic figure, but that is the beginning, not the end, of the story.
There is only so much political mileage that can still be had by his reminding the world that he is not George W. Bush. It was the winning theme of the 2008 campaign, but that race ended nearly a year ago. The ex-president is now more ex than ever, yet the current president, who vowed to look forward, is still reaching back to Bush as bogeyman.
He did it again in that U.N. speech. The delegates wanted to know what the president was going to do about Israel and the Palestinian territories. He answered by telling them what his predecessor had failed to do. This was effective for his first month or two. Now it is starting to sound more like an excuse than an explanation.
Members of Obama's own party know who Obama is not; they still sometimes wonder who he really is. In Washington, the appearance of uncertainty is taken as weakness—especially on Capitol Hill, where a president is only as revered as he is feared. Being the cool, convivial late-night-guest in chief won't cut it with Congress, an institution impervious to charm (especially the charm of a president with wavering poll numbers).
Add this to the tough questioning Obama faced on health care and ACORN from ABC's George Stephanopolous last Sunday and we're seeing the first cracks in the media wall which thus far has shielded Obama from his own worst enemy: himself!