The Cult of Obama

When your candidate becomes your god WATCH OUT!

Obama's first coming
Geoff Elliott
The Australian
February 09, 2008

IT was early 1994 when Nelson Mandela gave a speech in a slum outside Cape Town and spoke in grand terms of a new beginning and how when he was elected president every household would have a washing machine.

People took him literally. A few months later he became South Africa's first black president. That's when clerks in department stores in Cape Town had to turn people away demanding their free washer and dryer.

Having spent some time as a reporter in South Africa watching the Mandela presidency I was reminded of that story this week when I travelled with Democratic presidential candidate Barack Obama on the campaign trail.

How does a cult figure, in the eyes of some something akin to a messiah, make the transition to a political frontrunner - president even - where disappointment will soon crush what seemed to be a journey to a promised land?

Looking into the faces of a more than 16,000-strong crowd in a basketball stadium in Hartford, Connecticut this week, the Mandela magic I'd seen before was there too. Black and white, and the youth; they appeared in a state close to rapture watching Obama speak. Here and there one could see women crying and the some men wiping away tears too.
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In the US today there are echoes of that Rainbow Revolution. Through the media and on the streets people are getting a bit giddy over Obama. In this man they are projecting a new course - one that he says he will lead - where the US buries the culture wars, charts a new course in bipartisan politics and heralds a new dawn for America.

After more than seven years of the Bush administration and when 70 per cent of the populace think America is on the wrong course, there's little wonder that the hunger for something new is real and fertile ground to till for a politician.

But Obama is part politician, part cult. Supporters wearing T-shirts with an Andy Warhol like pop-art image of his face testify to that. But then they - him - were once easy to dismiss until people realised Obama's charisma was being matched by one of the most sophisticated ground operations ever seen. It is one that is outsmarting the Clinton machine. He's marrying inspiration and cult with old-fashioned political grunt.

One would have to have a heart of stone not to be moved by Obama on the stump. It's not so much by what he says but it's the way the crowds respond to his words. When 16,000 people, without prompting, start shouting some of his keynote phrases as he delivers them, you know something special is going on.

The atmosphere at his events is such that one wonders if Obama is about to walk out with a basket with some loaves and fishes to feed the thousands.
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Well known political journalist Joe Klein of Time magazine, who was travelling on the campaign plane this week with Obama, too, wrote of a nagging concern about this kind of rhetoric of inspiration over substance, noting "there was something just a wee bit creepy about the mass messiahnism".

In his Super Tuesday speech Obama said "we are the ones we've been waiting for", attempting to make the case the time was now to get some "change" in Washington: a post-partisan world where politicians reach across the aisle for the common good. "This time can be different because this campaign for the presidency of the United States of America is different," he said. "It's different not because of me. It's different because of you."

As Klein notes, this is "not just maddeningly vague but also disingenuous: the campaign is entirely about Obama and his ability to inspire.

"Rather than focusing on any specific issue or cause - other than an amorphous desire for change - the message is becoming dangerously self-referential. The Obama campaign all too often is about how wonderful the Obama campaign is."

I hear that too in the voices of Obama's staff constantly, themselves referring to this "cult of Obama".